Marketing Strategy

The essence of marketing aims to present the target market segment with a message that either pulls the potential consumers into committing to make a purchase or pushes the product to prospective end users by offering buyers the compelling reason to give the product a consideration. Getting the tactics right in either case requires a diligent undertaking of an analytical review of the decisive influencing factors.

Such factors as Porter’s Five Forces (Threat of New Entrants, Bargaining Power of Customers, Threats of Substitutes, Bargaining Power of Suppliers, Rivalry Among Existing Competitors) as well as product specifics and target demography would come to play for comparative SWOT analysis in marketing strategy development. An effective marketing campaign would ideally, start with a comparative marketing SWOT analysis of the various strategic approaches on offer. This study enhances appropriate decision-making towards adopting the most effective marketing strategy from the multitude of available options.

Initial and sustained engagement with the target market segment requires that a relatively appealing form of customer-seller or client-customer endearment be adopted. If there is to be a commitment by a prospective buyer, then a seller impression from a position of valued customer stance combined with value proposition needs to be established. Adopting a strategy that reflects this theme amongst the conceivable approaches would be apparent using the swotcompare tool.

The marketing strategy options are outlined, relevant decisive factors are listed, each of these is then ranked using a built in weighted score system within the factors of Strength, Weaknesses, Opportunities, and Threats. A conclusive deduction can then be made based on the option bearing the highest weighted factors of Strength, while offering the most Opportunities as well as least insurmountable Threats and Weaknesses. The visual output charts (Bar Chart, Pie Chart, Stacked Charts) provide vivid results that can be shared as part of a presentation or transmitted in an email.

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